Founded in 2019, Blinq.Fashion is a Malaysian- based online fashion platform and clothing e-tailer focussing on womenswear, menswear, kidswear, preloved items, and Asian Houz for now. We operate online, but has plan for physical locations at some strategic cities within the Malaysia and region. The physical retail outlets shall be a fusion of cultural, social and retail venue, manifesting in physical form the diverse nature of its digital foundation. We envisage customers can experience the physical outlet to meet, try on and wear the goods that they have preselected online, and participate in cultural programming related to fashion and the arts. Being an online platform (and later infused with physical store), we can bridge fashion designer, especially those who are Asian-based, to interact with end consumers, creating better bond and understanding respective designers’ consumers needs face to face.
Whilst we consider ourselves a FashionTech outfit, developing the coolest UI, innovating in the best ways to deliver engaging UX, thinking about the quickest ways to get our products to consumers, we are ultimately focussed on one thing....consumers.
Being a fashion e-commerce technology platform operating at the intersection of culture, community, and commerce. Our platform offers a mix of established and emerging luxury brands across womenswear, menswear, kidswear, Asian Houz, and Pre Loved items.
Channel types development – expanding from e-tailer format to other form of retail (physical stores and social media-based stores), taking advantage of rapid growth of socmed among younger group of consumers.
Geography expansion – replicating the format into key cities within the region, showcasing local designers and products along the way.