JustGood first found its roots of inspiration in the Sabah local natives’ market called Tamu. It showed us how we could share goodness grown with love. That’s why we strive to bring people back to the roots of authentic food. We know that in a world of processed food, we need secure sustenance. The home cooks, the chefs, and the farmers, the hearty gastronomes need nutritious, wholesome meals that are trustworthy and traceable. We offer authentic nourishment to support a healthy eating culture. Our stores, restaurants and cafes bring this genuine goodness to everyone. We build a healthy human-food relationship. To do this, we focus on putting people, the planet and purpose first. As courageous cultivators, we are driven to provide nutrition to the nation. To sow the seeds of sustainability in the furrows of agriculture. To create food for the family. We want raise a robust generation rooted in hearty meals. They should have food that is just good as it is. We strive for purposeful growth in the community, driving everyone towards a better life that is just good.

Good, clean, fresh quality produce grown with care, love and respect by our local farmers, chemical pesticide free with traceability via sustainable practices.

Providing sustainable food that is affordable and tastes good, while being able to provide sufficient volumes of food to communities and reducing wastage.